FAROS means lighthouse in Greek; and it is exactly that: A beacon in the men’s swimwear industry spreading the splendor of Greek heritage and beaming out signals of a new style statement in a commonly sustainable future. 

FAROS is a modern and ethically-oriented swimwear brand based in Mykonos. It stemmed from an appreciation of beach culture and a deep respect for nature by Greek creative director and founder Dimitrios Alevizos. It is all about the reconciliation of Greek island culture and the Greek concept of “meraki”, manifested in the perspective of the modern man who cares about the environment as much as he cares about fashion. 

We are driven by optimism and progress and, in that spirit, we are powered to grow and evolve. With FAROS, we hope to give like-minded individuals the confidence to start over, flip to the next chapter in the beautiful narrative of discovery and the pursuit of happiness, while living the Greek dream that our swimwear embodies. 

FAROS’s ethos is rooted in an urgency to uphold its values: modern designs rooted in the Greek tradition, enduring and ethically-sourced material (100% recycled fabric), and a feel that is the epitome of luxury. Blazing the trail, we tempt you to follow FAROS to that magical place where traditions, cultures, and myths are transformed into motifs that adorn the most sustainable and extraordinary swimwear. Greek tradition and all our raw materials from fabrics to external packaging are locally made in Greece.

Through channeling the elements and fusing them in the amalgamation that we’ve come to know as the Greek summer, we pay our respects to the Earth and all that it provides. We strive to educate people, make them aware of what their clothes are made of, where they come from, and how they impact the industry both locally and universally. 

We champion the overlooked, the underappreciated, the young, and the young at heart. Become immersed in an ethereal summertime essence and step into the swimwear of your dreams. Enjoy the sand, the sea, and the sun with Mykonos at heart.